Wednesday, August 10, 2011

http://osakabentures.com/2011/08/rank...

http://osakabentures.com/2011/08/ranking-reaching-ideal-tribe/

Ranking & Reaching 2/3: Your Ideal Tribe
Posted by OsakaSaul on August 10, 2011 in English | Leave a comment

Expanding on what Dino Dogan of Triberr often says, I wholeheartedly agree: when selecting a tribe, evaluate whether the syndicated addition of your blog to the existing members’ Twitter (and in the future, potentially other networks) timelines will be of benefit to them, rather than just what the tribe would do for you. For those without an invite, searching for tribes to request an invite, look at more than the tribal reach (combined following of the Twitter accounts that a tribe potentially sends blog articles out to) and also look beyond a few prominent names among the membership of the tribe.
Getting into Triberr – Tactically

1. Read beyond the name, category and reach (yes, while you talk of community, learning… I do see this “reach” thing is what everyone new to Triberr is fixated on) and read on to tribe’s description and requirements. Be concerned if these are weakly defined or completely blank. Find tribes to apply to (it may take many applications – took me close to 20, for whatever that tells you) where you get the sense that they are looked after. Beware the Chief (blogger who started the tribe) who appears to look to grow lazily and without much thought in who they will open their tribe to: they started with a hefty following (or inbred it up to that), and now rests on those laurels, and takes nearly everyone with a large Twitter following. Inbreeding: this is the inviting to a tribe of members already in Triberr (open to just a handful of tribes, currently), a thing that is as good as it is bad, and a function that we asked for… and a sticky subject – something for another post.

2. Look at the bloOur Members Publish on: Blog Promotion, Social Media, SEOgs of the tribe members. Nearly all have it as the link declared in their Twitter profile. Are you blogging on similar topics? If you are an up-and-coming technology or social media blogger with 3,200 Twitter followers, and discover that the large-reaching tribes on those topics will not take you, you may see that mommy-blogger-themed tribes offer a large reach and many Twitter mentions (nice and nice, yes) – but get in such a tribe and you are signed on for turning your Twitter account into a vehicle for we-blog-anything characters, with too many Triber.it (paid Triberr blog post sendings) per day… coupon deals… cockamamie sweepstakes and dogs of about seven other colors. Truly, people’s definitions and standards on blogging are radically different. As such, do find a tribe where your blog fits. Join this one, and once in, the other members will like you, and you’ll like them. After all, since you may only join one and create three tribes (the Triberr system), apply to ones that you would be happy calling home. The good start that I enjoyed is much owed to the fact that I got into a tribe that I continue to like: Janet Callaway’s Networking Peeps.

3. Personalize your application, including your main Twitter handle and blog URL – and do so after reading the requirements. You will get the chief’s attention; they’ll definitely at least look at your Twitter following, and some, like me, will look at you blog as well. I, for one, am one chief who is thoroughly impressed when I see that you did not apply for my largest-reaching tribe (perhaps having read the follow-up to this post in which you see where you might fit and also qualify for), but rather, one or two of my tribes that are most appropriate.
A few suggestions on configuring Twitter and RSS connections

Assuming you have an invite code, be logged in to the Twitter account (in Twitter) that you will register, initially, for use in syndicating fellow tribemembers’ blog posts. You can add up to two other Twitter accounts later. If you see your Twitter avatar in Triberr, it is configured correctly. If you don’t see your Twitter avatar, watch their video (see their blog) to learn how to fix that.
RSS

Feedburner is supposed to be supported, but tends to send Triberr tweets doubling (multiple tweets of the same content – a really bad thing, and a Triberr “beta” unfortunate problem than Dan is working on, I am told). I thus ask people to install their standard RSS, or, if part of their blog would not b right for any specific tribe, look into setting up a category, such as “Triberr” and using the category-specific .rss to got to our Tribal feed. Normally, though, the whole .rss is fine; for WordPress blogs, just follow the .com with /feed. My .rss, for example, is http://osakabentures.com/feed

You will see an RSS message when you first create your account and before your first post is tweeted. This is a reminder to make sure you installed your RSS correctly. And if you have any concerns or difficulty, the guys are fast-acting, so contact @triberr for help. Kindly understand that I am just a user, not in the Triberr business, and cannot do your registering for you or fix problems. I can help you trouble-shoot, if you SKYPE me. I am always glad to help – but you need to speak with me during Japan business hours, sorry.

See Part Three of this three-part article series, on tribes I am developing, entry requirements, themes, to be published tomorrow: Ranking & Reaching 3/3: About My Tribes

I began this blog series yesterday, with Ranking & Reaching 1/3: Blog Cross-Promotion

http://osakabentures.com/2011/08/rank...

http://osakabentures.com/2011/08/ranking-reaching-blog-cross-promotion/

Ranking & Reaching 1/3: Blog Cross-Promotion
Posted by OsakaSaul on August 9, 2011 in English | 4 Comments

I set out to write a follow-up article to Blog Amplification, with updated statistics, more tribe openings, more details on tribe entry requirements, and more take-away on what Triberr does for the blogger who wants to create their own authority with solid blogging, innovative SEO, and promotion of themselves as authors. I intended to answer the questions I get about Triberr, what works, how to optimize the experience and adapt tribe-building policies that are fair to everyone – including the Chief. It turned into so much that it is going out as a three-part series.

Please collect your knowledge on the following from just about everyone else churning out articles on blog promotion and SEO:

It takes masses of months invested in steady, regular blogging to amass trust-building amongst the search engines. Romance them with optimized keywords, diligently researched audience-engaging and engine-revving titles, tags, embedded media – all within your stellar, sparkling prose.
Analyze (obsess?) on what flavors of blogging, subjects, and niche consistency garners repeat visitors, commenters, and induces social sharing.
Build inbound links to drive click-though traffic from the blogosphere and build search engine ranking. Pay for them if you do not have them time to do the work and cultivate them.
Prove authority by standing out – everywhere. Really, I do hate to do this; as if any of us have the time to make our presences prominent across all portals, sites, platforms and social networks. Comment on prominent blogs, register your blog or articles on Technorati, Reddit, blog directories, and Stumble, Twitter, Google+, Facebook, LinkedIn-share articles.
Finally, measure and calculate what your advertising choices are generating for you and refine what you opt for based on what delivers affordable results.

All of the above is pretty sound advice – but takes time that few of us have available to invest. So here’s what I like, instead: dropping from 1,800,000 Alexa ranking to under 300,000 in just three months, without so much as a modification of my meta-data, internal links, or any change in the number of backlinks or links in to http://osakabentures.com/ I have to attribute the rise in the prominence of my blog to networking, broadly. Specifically, cross-promotion of articles: I nurture relationships with bloggers I like, and we look out for each other, commenting on and sharing each others’ content. My relationships with a growing number of bloggers of quality tech, social media, self development, SEO, marketing, and entrepreneurship content continues to strengthen, and we all are reaping a noticeable growth in authority by supporting each other.
Bloggers Helping Bloggers

Late May, 2011 Alexa (Via SiteLogic)

This is accomplished best through developing real relationships: just good, smart people figuring out how they can help each other, not just with sharing, but with site and social media tweaks. This is accomplished second-best through automated sharing between like-minded bloggers who consistently write on similar topics. It is Triberr, which links up to three .rss feeds and up to three Twitter accounts in painstakingly crafted small groups, or “Tribes,” with bloggers with similar personal brand messages and publishing policies.
Triberr

We publish articles on our blogs and tweet them through our own Twitter accounts. Some people retweet those tweets, right? Some people comment on our blog posts and then tweet comments or our articles with their comment, right? We like all of this – and would like more people promoting our blog, because this get our writings, our creations, and authority – and us – in front of thousands of people who we do not actually have access to without the help of others. I tweet new blog articles to my own following in Twitter through @osakasaul. This reaches close to 21K followers (and a few thousand more, via those who follow some of the more than 600 Twitter lists following @osakasaul). With the Triberr tribes that I have launched, defined, re-defined, I still reach my currently 20,800+ followers – and another 3,000,000+ followers through Twitter recommendations (not retweets, but actual page tweets: see below) because 120+ people, my blogging “tribespeople” also tweet my articles, just as I tweet theirs. An actual Triberr tweet, by one of my tribespeople, of a recent blog post of mine (note that it is not a retweet, but rather a page tweet, from my blog): Note that it is not a retweet, but rather a page tweet: a recommendation, as such, with blog article title, Triberr’s generated mini-URL, ad a mention of the Twitter account designated to the Tribe in which Douglas and I are both members. It is valuable to look at the tweet, and see what followers of @douglasi will see: a page recommendation, rather than a simple retweet, and I invite you to consider the importance of this. (I have already worked this point out.)

@OsakaSaul mentions: Triberr tweets and a RT of one of them

Care to see proof of that bold statement? Just check mentions of @osakasaul in Twitter. Look at how many people tweet my blog articles (you can see this because there is a mention of @osakasaul in each one). They are not all sent at the same time, but over several hours:

Targetted Syndication

When you publish an article on your blog, you tweet it, and get some retweets of that, which amplifies your reach; when I publish on my blog, I tweet it, many other people tweet it, and we get, well, in total, far more retweets than I would if it was just me tweeting the article.
Want in?

Not yet? Your twitter timeline is pristine and you want to keep it that way, right? As well you should. Firstly, Triberr is invite-only. If I invite you, it will be after looking both at your Twitter stats and also your blog. My tribes are focused. Tribespeople are happy to tweet your new blog posts since they are on subject that they already tweet about. You probably comment and tweet many blogs, and a couple of their owners have the sense to reciprocate, rather than simply thanking you in Twitter. Many bloggers align themselves with fellow bloggers, and comment on each others’ blogs and tweet/retweet each other. This is great, but how would you like to be part of an instant “tribe” of several bloggers, just a few, or perhaps 20 or more bloggers, who publish on subjects similar to your blog and Twitter content? This is what I have going within Triberr, and what I would recommend to anyone with a good blog, providing value, and looking to engage a larger audience.
More to come, on using Triberr perfectly, in tomorrow’s article in this series:

Ranking & Reaching: Your Ideal Tribe

and we will finish on August 11, 2011 with Ranking & Reaching: About My Tribes

Monday, August 8, 2011

Valley Breeze ????????????? http://t....

Valley Breeze の岩村さんのインタービュー http://t.co/gQMvNJy via @OsakaSaul

Valley Breeze の岩村さんのインタービュー
Posted by OsakaSaul on May 20, 2011 in 日本語 | Leave a comment
Valley Breeze の取締役岩村さんのインタービュー

ValleyBreeze-Iwamura.K

Mr. Kimihiko Iwamura, Man. Director Valley Breeze Consulting, LLC

Valley Breeze Consulting (VBC) は、シリコンバレーを拠点とし、米国のビジネス、技術、サイエンスの日本への導入と、日本企業のシリコンバレー進出を実行するコンサルティング会社です。

ハードウエアのみならず、ソフトウエアでも物造りの中心は中国とインドにシフトしているといわれていますが、シリコンバレーには優れたサイエンス、技術、人材及び豊富なキャピタルが存続しており、VBCは、この膨大な資産を活用し、付加価値の高いサービスを日米のクライアントに提供します。VBCは再生可能エネルギー、ワイアレスセンサーネットワーク、ITの領域を対象にしています。

日本でのネットワークは、経営者層と実務層の双方にあり、直接のコンタクトの背後の膨大なネットワークを活用出来ます。

Valley Breeze Consulting の資産は、20年間に亘り築いて来たシリコンバレー中心した米国でのネットワークと、30年間にわたる日本企業での経験及び、日本でのネットワークです。 VBC のシリコンバレーでのネットワークは、実際のプロジェクト、投資、戦略提携を実行する中で築かれたものであり、その範囲は、広範であり、深さは固有名詞で のネットワークです。具体的な仕事を通して構築されたこの資産は、即活用が出来ます。 (Via http://www.vbcllc.com)

ソール フライシュマン (SF): 初めての独立はいつ・どんな業界・事業の種類・どんな形で始まりましたか。

岩村 公彦 (岩村さん): 1996年、Fuji Xeroxの子会社FXGI, Incの社長を辞めて、独立のコンサルタントとして、日本とシリコンバレーのビジネスと技術を相互に持ち込む仕事を始めました。業界は、ITが中心でした。

SF: その一回目の営利的に独立した経験上、よく思い出す「乗り越えた」ストーリーを教えて下さい。

岩村さん: 独立して直ぐ、シリコンバレーの友人がクライアントを紹介してくれました。又、日本の友人がクライアントになってくれました。人の繋がりの大切さ、又、感謝する心を持てました。

SF: その一回目の営利的に独立した経験上、よく思い出す「乗り越えた」ストーリーを教えて下さい。

岩村さん: 独立して直ぐ、シリコンバレーの友人がクライアントを紹介してくれました。又、日本の友人がクライアントになってくれました。人の繋がり の大切さ、又、感謝する心を持てました。

SF: その初めての事業での大きな損害・がっかりしたこと・「大失敗」と自分で考えるストーリーを教えて下さい。

岩村さん: 大きな障害や失敗もなく、初めての事業を開始出来ました。その時の分が2回目の独立時に回ってきているかも知れません。

SF: その独立した事業の始めのころの状況、その間に起こった事、その自分の経験がなかったら今はないだろうと思うことはありますか。慣れると考えられますか?

岩村さん: やはり、友人の大切さです。

SF: 今回の自営業の、創立年・所在地・業界・URL・会社の紹介を教えて下さい。

岩村さん: 今回は、2008年にシリコンバレーで、ハイテク領域のコンサルティングです。 Valley Breeze Consulting, LLC: www.VBCLLC.com

SF: 特に「成功する!」という自信のもとを教えて下さい。

岩村さん: ユニークなbackgroundと、信念です。

SF: アメリカにでもそういう対され方が多いですが、日本人の主の差は、私の経験上、独立しようという気持ち・活動は、どんなサラリーマンよりも、どう見ても大成功するまで、我がままと思われます。そういう考え方と反応は正しいと考えますか。

岩村さん: それは、正しいか、正しくないか、の問題ではなく、文化・習慣の問題だと思います。ので、人によって、選択は異なるのですが、私の場合は、自分の仕事の結果として、少しでも、そのような面を変えられれば、と思っています。

SF: その一般的な社会の考え方の変化はすぐ変わらないとかくごをしていますが、独立しようという頑張る気やオリジナル工夫のある人々のため、我々独立している ビジネスマン達は、何か出来ますか?

岩村さん: 先ず、自分の仕事をしっかりとやる事だと思っています。私は、日本を離れ、国籍も米国になっているので、当事者にはなれませんが、自分の 仕事を通して影響をあたえ続けたいと思っています。

SF: 独立したい人々に対して、「頑張って」などより、具体的で重要なアドバイス、ぜひ教えて下さい。

岩村さん: 何をしたいか、と言う事と同時に、どうすればお金を稼げるかを考える事ではないでしょうか。その為に、自分の持っている人脈を武器に、色 々な人のやっている事を見るのも、直ぐ出来る事の一つと思います。

SF: 貴社のソーシャル・メディアのポリシー(ソーシャル・メディアを活かして、人材・紹介・やり方など)を2011年に変えると考えていますか。

岩村さん: これは、私自身、大変遅れています。Saulの教えを受けなければなりません。

大変時間頂いて、まことに有難う御座います。

Valley Breeze Site: http://www.vbcllc.com/

ソール フライシュマン (SF) からのお勧め・必見: http://www.vbcllc.com/assets_j.html

English Company Profile, Valley Breeze, LLC: http://www.vbcllc.com/index.html

Tuesday, July 26, 2011

LinkedIn Skills: An Easy Enhancement

Amplify’d from www.linkedin.com













Blog Marketing




13%
y/y






Primary Industry: Internet










Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services. Many organizations use blogs with their user community. This allows them to …

More on 'Blog Marketing' at Wikipedia »











Add Skill






Listed on your profile























Blog Marketing Professionals



Read more at www.linkedin.com
 

Saturday, July 23, 2011

A Little Blogger Scores Virality: Fake Apple Stores http://bit.ly/otyGjz

A Little Blogger Scores Virality: Fake Apple Stores

Do it like @BirdAbroad did, while travelling in China, and you can attract enormous media attention. This was in my Top World News (Reuters & Yahoo). A beacon of hope for the blogger "smalfry"; content is still king...

Amplify’d from news.yahoo.com

Blogger sparks worldwide hunt for fake Apple stores

SHANGHAI (Reuters) - An American blogger who stumbled upon a near flawless fake Apple Store in China has become an Internet sensation after her post went viral and triggered a feisty debate about piracy in the world's second largest economy.

The 27-year-old, who goes by the name "BirdAbroad", said her story about the fake store in the southwestern city of Kunming had attracted nearly 1 million hits over the past three days after it caught the imagination of the world's media.

A search on Google showed nearly 1,000 media outlets picked up the story and pictures of the fake store, with the topic one of the most talked-about subjects on Twitter and Chinese Internet sites.

"I originally put the post up not because it was news that Western brands get ripped off in China, but because these Apple stores had taken the fakery up a serious notch to the point where it's practically a work of art in itself," the blogger, who works for an international health organization, told Reuters in an email.

She wrote in the post that she found the store while strolling down a street with her husband a few blocks from their apartment.

Complete with the white Apple logo, wooden tables and cheery staff who appeared to genuinely believe they worked for the iPhone maker, the store looks every bit like Apple Stores found all over the world.

NOT JUST IN CHINA...

After the stir provoked by her first blog, titled "Are you listening, Steve Jobs", the woman invited readers to send their photographs of fake Apple stores worldwide -- and has received responses from place including Costa Rica, Caracas and Vietnam.

"You just made me realize, I, too, have been in a fake Apple Store without knowing it! While I was living in Bogotá, Colombia last year I found an Apple Store in the middle of a very trendy area of the city,," wrote a reader named Laura.

"I swear to you it looked like any store I've been to in the States. But nowhere does it show on the Apple website that there is a store in Colombia, nor did I find any authorized resellers there. This is too funny!!!!"

The blog also has a picture of a fake Apple store in Hanoi.

Apple, which was slow to establish its brand in China, has just four retail outlets in Beijing and Shanghai, and plans two more this year.

The blogger has been flooded with interview requests from journalists and hundreds of others keen to repost her article and pictures.

Amid all the buzz, some readers have advised the blogger to call it quits on her day job.

"You can quit your day job now that your going viral. Stock up on coffee, get an agent, then hang on for dear life. Beware of paparazzi."

Read more at news.yahoo.com