What I have been saying for the last eight months: our entries/votes should be weighted, recommendations and degrees certified, and the full gamut of the reputation management issue dealt with by a professional (i.e. LinkedIn, Quora, StackExchange, Facebook app "Branchout," etc.) social media platform. This will provide tremendous value to users who evaluate each other regularly.
See this Amp at http://bit.ly/hNio0t