I am working with Ben Wood on PR and social media for the Mission Dolores mural project, which aims to recreate a 1791 Catholic church mural which has not been seen, buried underground for over 200 years. My first move with the project was to convince the project leader not to ask 1-2 wealthy benefactors to quietly fund the project, but rather, to crowdfund it: Kickstarter. From speaking with Ben, and learning about the initial media coverage he had already garnered, and the Wikipedia page he had started, I understood immediately that he is PR-savvy, but just needed to understand the value to himself and all other contributors to the project of crowdfunding.
Freelance video artist Ben Wood and archaeologist Eric Blind discovered the hidden 18th-century mural at Mission Dolores in 2004, and they thought to restore the mural digitally. Only a 20-by-5-foot section of the 32-by-20-foot mural can be photographed; wood beams prohibit access to the lower portion.
Painting this unique mural tells an incredible story and would be a major attraction to the Mission Market in San Francisco's Mission District. This site, by Ben Wood tells the story: http://www.missiondoloresmural.com/
Wednesday, February 16, 2011
San Francisco Crowdfunded Mural @SacredMural
See this Amp at http://bit.ly/dW5bu5
