http://osakabentures.com/2011/08/ranking-reaching-blog-cross-promotion/
Ranking & Reaching 1/3: Blog Cross-Promotion
Posted by OsakaSaul on August 9, 2011 in English | 4 Comments
I set out to write a follow-up article to Blog Amplification, with updated statistics, more tribe openings, more details on tribe entry requirements, and more take-away on what Triberr does for the blogger who wants to create their own authority with solid blogging, innovative SEO, and promotion of themselves as authors. I intended to answer the questions I get about Triberr, what works, how to optimize the experience and adapt tribe-building policies that are fair to everyone – including the Chief. It turned into so much that it is going out as a three-part series.
Please collect your knowledge on the following from just about everyone else churning out articles on blog promotion and SEO:
It takes masses of months invested in steady, regular blogging to amass trust-building amongst the search engines. Romance them with optimized keywords, diligently researched audience-engaging and engine-revving titles, tags, embedded media – all within your stellar, sparkling prose.
Analyze (obsess?) on what flavors of blogging, subjects, and niche consistency garners repeat visitors, commenters, and induces social sharing.
Build inbound links to drive click-though traffic from the blogosphere and build search engine ranking. Pay for them if you do not have them time to do the work and cultivate them.
Prove authority by standing out – everywhere. Really, I do hate to do this; as if any of us have the time to make our presences prominent across all portals, sites, platforms and social networks. Comment on prominent blogs, register your blog or articles on Technorati, Reddit, blog directories, and Stumble, Twitter, Google+, Facebook, LinkedIn-share articles.
Finally, measure and calculate what your advertising choices are generating for you and refine what you opt for based on what delivers affordable results.
All of the above is pretty sound advice – but takes time that few of us have available to invest. So here’s what I like, instead: dropping from 1,800,000 Alexa ranking to under 300,000 in just three months, without so much as a modification of my meta-data, internal links, or any change in the number of backlinks or links in to http://osakabentures.com/ I have to attribute the rise in the prominence of my blog to networking, broadly. Specifically, cross-promotion of articles: I nurture relationships with bloggers I like, and we look out for each other, commenting on and sharing each others’ content. My relationships with a growing number of bloggers of quality tech, social media, self development, SEO, marketing, and entrepreneurship content continues to strengthen, and we all are reaping a noticeable growth in authority by supporting each other.
Bloggers Helping Bloggers
Late May, 2011 Alexa (Via SiteLogic)
This is accomplished best through developing real relationships: just good, smart people figuring out how they can help each other, not just with sharing, but with site and social media tweaks. This is accomplished second-best through automated sharing between like-minded bloggers who consistently write on similar topics. It is Triberr, which links up to three .rss feeds and up to three Twitter accounts in painstakingly crafted small groups, or “Tribes,” with bloggers with similar personal brand messages and publishing policies.
Triberr
We publish articles on our blogs and tweet them through our own Twitter accounts. Some people retweet those tweets, right? Some people comment on our blog posts and then tweet comments or our articles with their comment, right? We like all of this – and would like more people promoting our blog, because this get our writings, our creations, and authority – and us – in front of thousands of people who we do not actually have access to without the help of others. I tweet new blog articles to my own following in Twitter through @osakasaul. This reaches close to 21K followers (and a few thousand more, via those who follow some of the more than 600 Twitter lists following @osakasaul). With the Triberr tribes that I have launched, defined, re-defined, I still reach my currently 20,800+ followers – and another 3,000,000+ followers through Twitter recommendations (not retweets, but actual page tweets: see below) because 120+ people, my blogging “tribespeople” also tweet my articles, just as I tweet theirs. An actual Triberr tweet, by one of my tribespeople, of a recent blog post of mine (note that it is not a retweet, but rather a page tweet, from my blog): Note that it is not a retweet, but rather a page tweet: a recommendation, as such, with blog article title, Triberr’s generated mini-URL, ad a mention of the Twitter account designated to the Tribe in which Douglas and I are both members. It is valuable to look at the tweet, and see what followers of @douglasi will see: a page recommendation, rather than a simple retweet, and I invite you to consider the importance of this. (I have already worked this point out.)
@OsakaSaul mentions: Triberr tweets and a RT of one of them
Care to see proof of that bold statement? Just check mentions of @osakasaul in Twitter. Look at how many people tweet my blog articles (you can see this because there is a mention of @osakasaul in each one). They are not all sent at the same time, but over several hours:
Targetted Syndication
When you publish an article on your blog, you tweet it, and get some retweets of that, which amplifies your reach; when I publish on my blog, I tweet it, many other people tweet it, and we get, well, in total, far more retweets than I would if it was just me tweeting the article.
Want in?
Not yet? Your twitter timeline is pristine and you want to keep it that way, right? As well you should. Firstly, Triberr is invite-only. If I invite you, it will be after looking both at your Twitter stats and also your blog. My tribes are focused. Tribespeople are happy to tweet your new blog posts since they are on subject that they already tweet about. You probably comment and tweet many blogs, and a couple of their owners have the sense to reciprocate, rather than simply thanking you in Twitter. Many bloggers align themselves with fellow bloggers, and comment on each others’ blogs and tweet/retweet each other. This is great, but how would you like to be part of an instant “tribe” of several bloggers, just a few, or perhaps 20 or more bloggers, who publish on subjects similar to your blog and Twitter content? This is what I have going within Triberr, and what I would recommend to anyone with a good blog, providing value, and looking to engage a larger audience.
More to come, on using Triberr perfectly, in tomorrow’s article in this series:
Ranking & Reaching: Your Ideal Tribe
and we will finish on August 11, 2011 with Ranking & Reaching: About My Tribes
