Wednesday, January 12, 2011

How Small Businesses Can Use Quora

No matter what your question, Charlie Cheever, Adam D'Angelo, and the Quora team are confident you'll find an expert answer on their site.



Do you use Quora? Should you use Quora? As we begin the new year, I felt like it makes sense to set aside some time each week to take a look at technology that is new, generating interest, or represents a step forward in the online world.



In the last couple weeks Quora has become the trendy pick as a breakout site for 2011. Traffic increased tremendously in December but then more than doubled again in early January per information released on Quora this week from Quora engineer Albert Sheu.



At this point, it is being used by many as another site to try to demonstrate knowledge in a particular space much like LinkedIn Answers, Twitter, and other sites in the hopes that it will attract followers or potential business. Some have been more active for some time and are seeing good results based on their experience. Profile names do appear in the URL and in title tags for the site, offering a chance that participation could positively impact your online footprint and search results. Users are able to receive votes and support for well thought-out answers which creates a potential for greater recognition as an expert in a field but I expect the value to vary widely depending on the industry and the critical mass of your target audience that converts to using this new tool.



The question-and-answer site Quora is a big deal. It has some powerful supporters, with early content posted by a diverse group of digerati from Steve Case to Robert Scoble. It’s the talk of the media (see Google Trend of the word Quora). There are weekly articles on how Quora will be bigger than Twitter.



Look into it, maybe ask me a direct question Quora?